Build the audience. Don't rent it.
Draw a neighborhood on a map. Layer income, housing, and lifestyle data. Define it once and inherit it across every client. Model your best converters into lookalikes. The targeting layer that used to live in five separate tools now lives in Ambit.
Draw your audience on a map
Hyper-local targeting without exporting a single ZIP-code list. Build geography the way you think about it — by the place, not the spreadsheet.
From a pin to a polygon to a campaign
Drop a radius around a storefront, paint a custom polygon over the right side of a highway, or select neighborhoods, ZIPs, and metros — then push that geography straight into a live campaign.
- Radius, polygon, and named-place targeting on one interactive map.
- Stack or exclude regions to carve out exactly the footprint you want.
- See estimated reach update live as you redraw the boundary.
- Send the finished geo audience directly into a campaign — no export, no re-keying.
Layer the data that actually predicts intent
Geography gets you the where. Income, housing, and lifestyle data get you the who. Stack them on top of any map boundary to spend only on the households worth reaching.
Income
Layer household income and net-worth bands onto the map so a luxury offer never wastes impressions on a tier that won't convert.
Housing
Owners vs. renters, home value, length of residence, new movers. Build the audience a roofer, lender, or furniture brand actually needs.
Lifestyle
Hundreds of interest and behavioral segments — auto intenders, frequent travelers, new parents, in-market shoppers. Stack them until the audience is exactly who your client is paying to reach.
Combine layers freely — homeowners earning over $150k within three miles of a location, in-market for a renovation. Every refinement shrinks wasted spend and tightens the audience your client is paying you to reach.
Build once. Inherit everywhere.
Stop rebuilding the same segment in every account. Define an audience at the agency level and every client workspace inherits it — versioned, auditable, and overridable when one account needs something different.
One source of truth for every client's targeting
A global audience lives at the agency level and propagates down. Refine it once and the change rolls out everywhere, with a full version history so nothing silently drifts out from under you.
- Define an audience once at the agency level — every client workspace inherits it instantly.
- Roll out a refinement everywhere at once instead of rebuilding the same segment 30 times.
- Versioned with full audit history: see who changed what, when, and roll back in a click.
- Override per client when one account needs a tighter or broader cut — without forking the source.
Inherited across clients
Define a segment once and every client workspace picks it up automatically. New client onboarded? It already has your library.
Versioned with audit history
Every edit is tracked — who changed it, when, and what moved. Roll back to any previous version in a click.
Override per client
Need a tighter cut for one account? Override locally without forking the source or breaking inheritance for everyone else.
Model your best converters — then go find more of them
Your strongest audience is the one that already paid you. Feed those people in, model what they have in common, and expand to net-new prospects who look just like them.
From your converters to a modeled audience
Sync purchasers, high-LTV accounts, or closed-won leads. Ambit models the shared signals and builds a lookalike you can dial from precise to broad — then run it straight into Echo™ under your own brand.
- Upload or sync your best converters — purchasers, high-LTV accounts, closed-won leads.
- Model the shared traits and expand to net-new people who look like the ones who already paid.
- Tune reach vs. precision so you can scale spend without diluting quality.
- Feed a modeled audience straight into Echo™ to run lookalike campaigns under your own brand.
Pairs with Echo™. A modeled lookalike isn't just a list — feed it into Echo™ and run the campaign as your own media, billed automatically through your Ambit account.
The whole audience workflow, in one place
Draw geography on a map instead of wrangling ZIP lists.
Layer income, housing, and lifestyle data to reach only who converts.
Build audiences once and inherit them across every client, versioned.
Model lookalikes from your best converters and feed them into Echo™.
Stop renting audiences. Start building them.
14-day free trial. No credit card. Audience & Geo Intelligence is included on Scale.